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Wednesday
Sep012010

Voice Over Marketing

Recently I sat down to make a list of ways to market myself as a voice over.  That's the one thing about being self-employed...there's always something more you can do, always more time you can spend on getting your name out there.  My habit, unfortunately, is to get so involved with the actual projects I'm doing that when they end, I realize I haven't marketed myself enough to get that next job.

The Freelancer's Dilemma, as its often called (ok, I just made that up), affects a lot of people, including a lot of VO talent that I've talked to.  I also call it the Lethargy of Liberty, because you have so much freedom to choose your path you end up choosing nothing at all, and getting stuck in the same career rut.

Most marketing for voice talent seems to fall into two general buckets: offline and online.  Within each category, there are myriads of avenues:

Offline

- old-school traditional cold calling

- postcards

- in-person drop ins (creepy?)

Online

- email marketing

- PPC (pay per click with Google or others)

- pay to play sites

- your website

This is by no means an exhaustive list, and part of my reasons in listing these is to spur my brain to think of more.

The Goal: to devote 3 hours to marketing a week.  Whether that's cold-calling, gathering new companies/people to call, I think having a set goal will help spur me on.  In the past I would go overboard on the marketing for a solid week, then do none for a month.  Spreading it out like this should bring more consistent results!

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